25. 508 East Main Street: Pabst Tavern
This unique two-story cream brick building was constructed between 1898 and 1904. It has a terra cotta Pabst gable. The shallow lancet arch lintel over the windows, the castellated and stepped parapet, and the projections supported by scalloped bracing are indicative of Queen Anne style influence on a Commercial Vernacular building.
In the late nineteenth century, Wisconsin breweries marketed their beer close to home to reduce costs of shipping and losses due to spoilage. Construction of company-owned taverns in Wisconsin provided a direct market for the Pabst, Schlitz, Miller, Jung, and Gettleman breweries.