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Historic Main Street: On-line Walking Tour


16.  288 East Main Street:  Roe Building 910’s through the

Built in 1913, this building reflects the necessary change in emphasis from wagon manufacturing, which was a major element in Stoughton’s economy, to automobile sales and service from the late 1910’s through the present. It housed the first automobile business in Stoughton.  The Roe Automobile Company sold Overland, Oakland, Paige and Jewett, Chandler, and Willys-Knight automobiles. This garage had a capacity of 20 cars.

Of particular interest is the tripartite window under a wide segmental arch in the center of the main elevation. This second story window was originally used as a show window. The second story floor was reinforced to support cars on display on the second story.  The “bullet-shaped” corner protectors at the main entrance are typical of automobile-related buildings of the 1910’s through the 1930’s.


17.  348 – 354 East Main Street

This building, which housed a photography studio and the Young Men’s Christian Association in 1898, and the Women’s Christian Temperance Union in 1904, represents a transition in architecture through its details. The pressed metal cornice has dentils, panels, and brackets in an elaborate profile, more indicative of the earlier Italianate influence.  The interesting window pattern on the second story is indicative of both Romanesque influence with the round arches, and the Queen Anne style with the multi-paned transom under the large arches.



27.  135 W. Main Street

In December of 1996 a devastating fire destroyed the three buildings that once stood in the expanse now occupied by this new building. A huge hole remained in place until this building, named “Kegonsa Plaza,” was built in 1999.

Rather than build three replacement buildings, owner/developer Eric Peterson decided on a single two story building with a central walkway that joins the front entrance to the rear parking lot.

Using this publication, “Historic Downtown Stoughton Design Guidelines,” the Landmarks Commission worked with the developer and the Planning Commission to ensure that the least three key guidelines were applied in the design of this replacement building:

  • No setback from adjacent building;
  • Compatible height (two stories) with adjacent buildings; and
  • A brick facade of compatible color with surrounding buildings.

While the latter guideline was only partially implemented for economic reasons, the application of all three are seen as a key reason that the building largely succeeds in fitting into its context.


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